Chinese Luxury Shoppers Increasingly Turning Online: KPMG
Editor: 管理员 Date:2016-01-18 Hit:3295
%3CP%20align%3Dcenter%3E%3CIMG%20border%3D0%20src%3D%22/new_maoyi_en/cn/admin/news/NewsFile/-1/2016118164930658.jpg%22%20width%3D500%3E%3C/P%3E%0D%0A%3CP%3E%3CFONT%20face%3DVerdana%3EChinese%20online%20shoppers%20are%20moving%20online%20for%20pricey%20clothes%20and%20accessories.%20%5BPhoto%3A%20shepin8.com%5D%3C/FONT%3E%3C/P%3E%0D%0A%3CP%3E%3CFONT%20face%3DVerdana%3EFor%20Chinese%2C%20online%20shops%20are%20quickly%20evolving%20from%20simply%20a%20means%20to%20get%20a%20bargain%20to%20somewhere%20movers%20and%20shakers%20can%20splash%20out%20on%20pricey%20clothes%20and%20accessories.%3C/FONT%3E%3C/P%3E%0D%0A%3CP%3E%3CFONT%20face%3DVerdana%3EAccording%20to%20a%20study%20published%20by%20auditor%20KPMG%20earlier%20this%20week%2C%20Chinese%20buyers%20of%20luxury%20items%20are%20increasingly%20favoring%20online%20retailers%20over%20brick-and-mortar%20stores%2C%20which%20will%20account%20for%20half%20of%20Chinese%20luxury%20spending%20by%202020.%3C/FONT%3E%3C/P%3E%0D%0A%3CP%3E%3CFONT%20face%3DVerdana%3ESurveying%2010%2C150%20Chinese%20consumers%20of%20luxury%20goods%20in%202015%2C%20KPMG%20found%20that%20nearly%20one%20third%20of%20their%20luxury%20spending%20was%20online.%3C/FONT%3E%3C/P%3E%0D%0A%3CP%3E%3CFONT%20face%3DVerdana%3EThe%20respondents%27%20average%20spend%20per%20luxury%20item%20was%202%2C300%20yuan%20%28350%20U.S.%20dollars%29%2C%20and%20the%20averaged%20highest%20amount%20they%20said%20they%20would%20be%20willing%20to%20spending%20online%20on%20each%20order%20was%204%2C200%20yuan%2C%20more%20than%20double%20the%20figure%20in%202014.%3C/FONT%3E%3C/P%3E%0D%0A%3CP%3E%3CFONT%20face%3DVerdana%3EThe%20best-selling%20luxury%20items%20online%20were%20cosmetics%20followed%20by%20women%27s%20shoes%2C%20bags%2C%20leather%20products%2C%20women%27s%20clothes%20and%20accessories.%3C/FONT%3E%3C/P%3E%0D%0A%3CP%3E%3CFONT%20face%3DVerdana%3EConsistent%20with%20the%20overall%20development%20in%20China%27s%20e-commerce%2C%20luxury%20shoppers%20are%20increasingly%20turning%20away%20from%20laptops%20to%20mobile%20gadgets%2C%20according%20to%20the%20study.%3C/FONT%3E%3C/P%3E%0D%0A%3CP%3E%3CFONT%20face%3DVerdana%3EDespite%20moving%20online%2C%20luxury%20shoppers%20still%20prefer%20overseas%20retailers%20to%20domestic%20peers.%20Two%20thirds%20of%20survey%20respondents%20said%20they%20shop%20more%20from%20overseas%20online%20retailers.%3C/FONT%3E%3C/P%3E%0D%0A%3CP%3E%3CFONT%20face%3DVerdana%3EAn%20earlier%20report%20by%20Beijing-based%20consultancy%20Fortune%20Character%20Institute%20found%20that%2091%20billion%20yuan%27s%20worth%20of%20luxury%20purchases%2C%20or%2078%20percent%20of%20all%20Chinese%20luxury%20consumption%20in%202015%2C%20happened%20overseas.%3C/FONT%3E%3C/P%3E%0D%0A%3CP%3E%3CFONT%20face%3DVerdana%3EIn%20a%20bid%20to%20bring%20some%20of%20that%20outbound%20consumption%20back%20home%2C%20authorities%20have%20reduced%20tariffs%20on%20a%20number%20of%20imported%20products%20and%20encouraged%20cross-border%20e-commerce.%20A%20growing%20number%20of%20domestic%20online%20retailers%20are%20working%20with%20overseas%20retailers%20and%20brands%20to%20sell%20imported%20products%2C%20including%20luxury%20items.%3C/FONT%3E%3C/P%3E%0D%0A%3CP%3E%3CFONT%20face%3DVerdana%3EAnother%20factor%20impacting%20Chinese%20consumer%27s%20decisions%20over%20where%20to%20purchase%20luxury%20goods%20is%20changes%20in%20foreign%20exchange.%20%22Chinese%20consumers%20will%20move%20fast%20to%20take%20any%20arbitrage%20opportunities%20presented%20by%20changes%20in%20foreign%20exchanges%2C%22%20KPMG%20said%20in%20the%20study.%3C/FONT%3E%3C/P%3E%0D%0A%3CP%3E%3CFONT%20face%3DVerdana%3E%3CBR%3E%28CRI%20English%29%3CBR%3E%3C/FONT%3E%3C/P%3E
